R. J. Potter provides a special approach to management counseling and coaching. He helps owners and CEOs handle complex business issues as well as tactical problems. Potter's work saves his clients time and money. He helps presidents see their businesses in a new light, re-evaluate their priorities, define new strategies and deal more effectively with operating issues. By improving their leadership effectiveness, he helps presidents become better presidents. Further, Potter's coaching helps owners increase the market value of their companies, including identifying and developing exit strategies. Dr. Potter provides a sounding board, sometimes operations reviews, often strategic thinking and occasional liquidity planning. He is independent and objective.